Tidal and the Future of Music

Ben Thompson on Tidal, a new streaming service backed by several popular artists, including Jay-Z, Kanye West and Beyoncé:

"This ultimately is why Tidal will fail: it’s nice that Jay-Z and company would prefer to garner Spotify’s (minuscule) share of streaming revenue, but there is zero reason to expect Tidal to win in the market. Tidal doesn’t have Spotify’s head-start or free tier, it doesn’t have Apple’s distribution might and bank account, and it doesn’t have any meaningful exclusives3 — and to be successful, you need a lot of exclusives; it’s too easy and guilt-free to pirate (or simply skip) one or two songs."

I'm a fan of Jay-Z and Kanye but I see no other outcome for Tidal but failure.