The Entrant's Guide To The Automobile Industry

Horace Dediu on the auto industry:

    For most motorists, congestion is a bigger problem than any vehicle deficiency. We think people want better cars, but they don’t. Cars stopped getting “better” and started becoming worse when congestion became common and congestion became common when saturation was reached. We can’t build more roads and as populations grow, the traffic becomes unbearable. The vehicle’s role switches from freeing to constraining. The industry is adding cupholders to alleviate the problem.

Very smart take on what it takes to get into the auto industry and to disrupt it.