I think people 30 years old and older underestimate how important YouTube is. I think it will either replace, or come close to replacing the main source of entertainment for people growing up.
What is beyond debate is YouTube’s influence (spotted by a far-sighted Google in 2006, when it bought the site for $1.65 billion). Almost anyone can upload almost anything to YouTube, for free, and be in with a chance of reaching its one billion monthly users – whether they’re activists, terrorists, politicians or pop stars (or just the proud owner of a “mutant giant spider dog”). It has changed our world.
Instead of asking to watch TV, my 6 year old step daughter asks to watch YouTube videos. When I was a kid, we had to drive 15 minutes to The Wherehouse to rent videos. Times have changed.