The Man Behind the Apple Watch

Vogue has a profile of Jony Ive, Apple’s VP of Design. Two things that are interesting: Vogue was able to interview and examine the Apple Watch weeks before it was officially announced. This is unheard of. Apple is known to let reviewers carry new products before they are available to the public but this is usually AFTER Apple announces the product themselves. Also, Vogue is not the first publication that comes to mind when talking about magazines that cover Apple and their products. Apple is clearly positioning the Apple Watch not just as a consumer electronic, but as a luxury fashion item.